LimeLight sports | Website Design Project | Den Creative

LimeLight sports

Brand repositioning to evolve and give clarity to the key divisions in the company

LimeLight Sports specialises in the organisation and management of mass participation sports events. The client came to us as they needed help evolving their brand and give clarity to the key divisions in the company

Highlights
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    Branding – By closely working with the LimeLight Sports team in a series of workshops we were able to define the three key areas of the business and their specific audiences. This then allowed us to develop the identities of the parent brand and two sub-brands tailoring the brand experiences accordingly. The repositioning included the creation of brand guidelines including rules for the logomark and logotype, brand imagery, marketing collateral, poster art, apparel and office branding.

Industry

Sports and events marketing

Category

branding, design
LimeLight cycling
Limelight logo

A huge thanks to you all for helping us navigate a complex field of opinions and personalities. Your passion for our brand, detailed approach, creative inspiration and willingness to listen has helped get us to a place I’m hugely proud of and excited by.

James Hogben, Creative Director, LimeLight

Workshop
Logo screen
Business cards
LimeLight-path
Brand-guides
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NICE wine

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