LimeLight Sports specialises in the organisation and management of mass participation sports events. The client came to us as they needed help evolving their brand and give clarity to the key divisions in the company

Highlights

Branding

By closely working with the LimeLight Sports team in a series of workshops we were able to define the three key areas of the business and their specific audiences. This then allowed us to develop the identities of the parent brand and two sub-brands tailoring the brand experiences accordingly. The repositioning included the creation of brand guidelines including rules for the logomark and logotype, brand imagery, marketing collateral, poster art, apparel and office branding.