Lily Gabriella

Lily Gabriella approached Den to work with her and her team to create a fully responsive ecommerce website, a place to showcase her jewellery collections and covetable statement pieces.


Lily Gabriella




Art Direction




Hosting & Support

What we did

The site allows customers to explore, experience and purchase in a beautifully simple high end online shop.

We also worked with Lilly Gabriella to create new high quality photography for the site and are continuing to develop both the site and photography.


Moodboards fit in right between research (after you know the audience you’re designing for) and style tiles (before you get designing). We created a selection for Lily Gabriella as an initial talking point to point us in the right direction for the style tiles…

Style Tiles

Style tiles establish a direct connection with actual interface elements without defining layout.

We used them to show Lily Gabriella colour options, header styles, purchase button options etc – before we then applied them to design layouts. Its an incredibly efficient way to establish the style for the site and communicate ideas with clients.

The result

The site provides a transactional platform that presents the essence of her style and the quality of her work. It is a high quality basis for Lily Gabriella and Den to grow and expand the online offer for her customers.


Other work

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